7 Whitford Wharf Road
Whitford Village, Manukau City
Free shipping on North Island orders over $200


Nestled in the heart of rural East Auckland, here at Whitford Merchants we offer gourmet treats for every occasion.

Originally Prenzel of Whitford, our little cottage has been a treasure trove of delicacies since it opened in 2004. Today, whilst the original Prenzel owners are no longer involved, we remain committed to their passion for high quality, gourmet fare. We continue to stock favourite Prenzel items, but we also love discovering new artisan producers from across the country. Our carefully selected range includes local oils, oils, honey, cheese, chocolates, preserves, relishes and chutneys.

We’re very proud of our extensive range of boutique wines, whiskies, gins and craft beers from top producers across New Zealand and the rest of the world.

We’re well known in the area as being the go-to place when you need to pick up something special, and we’re always delighted by the challenge to track something down if you have a particular request.

Our shop is small but we have so much to share, so please do pop in… browsing is encouraged!

Visit our Tasting Room

We offer free tastings instore, and often invite our producers to share their knowledge and expertise.

Sign up to our newsletter, or follow us on Facebook and Instagram to find out what’s on the Friday tasting menu – it’s a great way to end the working week!

We also enjoy running special, bespoke tastings for groups. However, we do require a prior booking so that we can make sure the experience is specifically tailored for you.

Whitford Merchants Online

If you can’t make it in person to the Pohutukawa Coast, we can come to you! Browse our full range, including all gift boxes and hampers here. We deliver nation-wide.

Corporate Service

Whether you are looking for deluxe gifts for clients or thank you presents for staff, we can take care of all your corporate requirements. We have a range of branding options, and can include personalised messages. We offer a door to door service, and will deliver in bulk to your business or to individual New Zealand addresses.

Call us to find out more about our bespoke corporate service.

Are you over 18?

It is against the law to sell liquor to customers under 18 years old.

I am over 18